Strategy & Content
Our strategic thought process begins with a category mapping by competition profiling as a crucial subset of this bucket. Through this process, our planning team identifies possible white spaces with a high degree of relevance and resonance required for curating engaging experiences for our clients, customers, and the category. Highly relevant content supporting the strategy is then curated that reflects the brand identity. Every part of the process works in synergy to help create salience, drive awareness, and generate a preference.