They say, our heritage is what defines us. Here's how our past determines who we are today…
Even before Indian Independence Mr. Rehmatali Tobaccowala, was looking to stretch the limits of his humble lighting inventory to achieve spectacular results. He first created buzz by handling the most lavish and impeccably executed weddings for some of India's leading industrialists. He was also noticed by the theatre community who were desperately seeking passionate stage-crafters, when they found Rehmatbhai (as he is lovingly known in the industry), who was intimately involved with the first Indian renditions of classics like Jesus Christ Superstar, Evita, Man of La Mancha.
In 1974, Mr. Rehmatali, together with Alyque Padamsee, worked on the first ever product launch in India for Rexona. This milestone is acknowledged by industry professionals across the country as the birth of the experiential communications industry in India.
Seven decades after he started his career, 2 lifetime achievement awards later, chasing down the 90 year milestone, Mr Rehmatali is in office 5 days a week.
Today, the 300+ professionals in our offices are drawn to Shobiz as much for what it is today, as for what it stands for through its heritage- Dedication, innovation, a love for challenges and a work ethic beyond reproach. Perhaps this is best summarized in the words of our Chairman and Managing Director, Mr Rehmatali:
1999 – Lifetime Achievement Award from Advertising Club of Bombay
2008 – Lifetime Achievement Award from Events & Entertainment Management Association
"If it can be done, it will be done.
If it is to be done, do it well"
Chairman and Managing Director