The
Brief

Bring to life ŠKODA's 2.0 vision by creating an engaging unique experience at the ŠKODA AUTO India pavilion in the Auto Expo 2020

The
Concept

We needed to showcase ŠKODA AUTO India's 2.0 vision which would encompass two elements. The launch of their concept vehicle Vision In and the fabrication of their stall at Auto Expo 2020.

The
Solution

Spanning a area of 1350 sq. mts in an open design plan, Shobiz designed an end to end experience that gave visitors a glimpse into the journey of ŠKODA's legendary 125-year-old automotive heritage as well as featured the latest ŠKODA AUTO range. Screens spanning the length of the pavilion presented the new ŠKODA Vision IN as a part of the brands's project India 2.0 with compelling moving visuals. An entire media interaction and meeting area crafted behind the screen facilitated engagement and networking opportunities with attendees.

A major highlight of the exhibition was the original ŠKODA Superb from 1948, brought to India specially from the ŠKODA museum in Prague, and juxtaposed with the latest 2020 version of the ŠKODA Superb, highlighting a legendary journey of transformation over the years.