The
Brief

To establish Vivo as a market leader in the smartphone innovation space and to craft an experiential launch of the product allowing the media to witness the features of the smartphone in real-time!

The
Concept

Syncing with Vivo's vision to create a first of its kind launch that would elevate and reflect the Brand's personality, we set out to bring to the forefront Vivo's campaign and integrate it seamlessly into our launch. Everything from the chosen venue to creating feature specific zones were designed to bring alive the product's features.

The
Solution

In a bid to make this launch truly experiential, we kickstarted the Launch with the "Catch The #GoPop" activity in the city. Black vans with the Vivo branding and the launch date were driven all around the city. The vans projected a graphic that depicted the pop-up feature of the V15 at pre-selected locations. Locals present were asked to post a photograph of this van on social media using the #GoPop. 20 lucky winners got Vivo goodies and 10 lucky winners got the brand new Vivo V15 Pro smartphone and an exclusive invite for the launch event.

The entire set up on site was designed to make this experience next level in all aspects. We ditched traditional launch venues and styles and zeroed in on IG stadium as the launch venue. The entire set-up was designed to reflect a vibrant, edgy and uber modern ambience. Every space within the venue was designed to reflect features of the phone. The entrance to the venue resembled a tunnel, with photographs (clicked by Vivographers) on either side. After walking through the entrance tunnel, attendees were welcomed to a wide launch area - an ode to the wide lens feature of the Vivo V15. At the onset of the presentation, we enthralled the attendees by having a massive LED screen "pop-up" onstage. Integrating Vivo's campaign into our launch, we designed designated spaces - "Go Style Go Pop", "Go Tech Go Pop", "Go Bokeh Go Pop" and so on to bring alive the brand's personality.

In our bid to further wow our audience, we designed the Demo Zone (wide, too) such that post the launch, the LED screens on the mainstage gave way to the Demo Zone. This made for the entire venue to be used in a smart yet stylish manner and gave the setting a truly grand feel and vibe.

"Shobiz understands the culture of VIVO, the product features and the brand value. And that is how we can communicate better, we understand each other. We are together to server our consumers and partners"

JEROME CHEN
CHIEF EXECUTIVE OFFICER
VIVO INDIA