WHO WE ARE
The Shobiz movement had its birth in pre-independence India and owes its legacy to our founder, an unassuming gentleman by the name of Rehmatali Tobaccowala.
INNOVATIONS & ENCORES
Initially a lighting technician, Rehmatali's love for innovation soon drew him to theatre where he fashioned sets for a number of leading directors. In fact, his staging designs for the first ever Indian productions of Jesus Christ Superstar, Evita and others are remembered to this day.
THE FIRST EVER PRODUCT LAUNCH
And so it came to be that a lifelong collaboration with India's most respected adman Alyque Padamsee was forged. And from this creative partnership was born India's first ever product launch experience for Rexona in 1974 for Hindustan Unilever.
EXPANSION & COLLABORATIONS
We've come a long way since the days of the Kodak carousel projectors and fabric screens, aided by the impetus of economic liberalization and a domestic consumption story, Shobiz has made itself an indispensable ally to the biggest names in corporate India.
Shobiz today is a multi-disciplinary experiential communications agency, offering an integrated service spectrum from concept to commissioning and final reporting. The agency's strengths include strategic planning, communication & content design, creative, graphic and architectural design, audience acquisition, production and logistics.