The
Brief

On the horizon of the launch of the new Ford Endeavour, Ford wanted to showcase to its influencer circuit (the media and dealer community) its new SUV first-hand and enable them witness its enhanced features in real-time.

The
Concept

An experience like no other, Ford wanted its media audience to experience the ruggedness and toughness of the car in a natural outdoor terrain that would help highlight the features. Thus roping us on board to conceptualize and craft an end -to end seamless experience. From scouting for a location to provide this experience and planning every aspect of this experience while adhering to timelines, to ensuring the attendees had a memorable experience, our teams at Shobiz had to don many hats too pull this one of as seamlessly as they did.

The
Solution

Sourcing the venue was the biggest deal breaker. Zeroing down on the venue that gave us a chance to showcase the SUV's feature performance in its natural terrain was a tough call to take but Jaisalmer emerged as the ideal choice owing to its picturesque and rugged terrain. We went all out and decided to take this experience to the next level and make it one for the books. Hopping onboard our vision and letting us turn it into a reality, for the first time ever Ford took the Media "Dune Bashing' which was a raging hit. Spanning 3 days, the Ford Media Drive divided the Media in three batches and allowed them each a first-hand experience of the car for themselves. Each day concluded with an exciting gala dinner providing the media with a holistic experience. The entire activity was a raging hit and garnered extensive media coverage all over.