The
Brief

To showcase its latest digital transformation solutions through an immersive customer journey

The
Concept

Intersperse digital into every delegate touchpoint, using technology and innovation to power their digital journey at Discover More

The
Solution

Integrating Digital into every facet of the delegate's journey, our teams went all out delivering a truly immersive experience that engaged delegates at every touchpoint. The entry and registration being the first engagement touchpoint, we crafted intuitive digital standees, holographic fans, a social media tree and a digital dome to engage attendees with the branding and promotion as they entered the venue.

Interactive Gamification like the F1 simulation set and scoreboard games were set up and were a raging hit with delegates, successfully blending interactions with immersive experiences. A mammoth-sized 270-degree LED screen was installed to bring brand conversations to life and enhance the visual appeal of the presentations. Our Digital and Social Media game was on point with our campaigns and amplifications garnering over 3M+ Digital Impressions.

"The brief to our event partners was to infuse innovation and creativity to the final experience for the delegates, within the brand guidelines that are well established. I want to extend my congratulations and recognize our event partners for delivering an outstanding experience to all our delegates. The event was flawless and I couldn't be happier to have a solid experiential event partner"

Srihari Gopinath
Director Marketing, HPE, India