The
Brief

Create an exciting virtual launch sequence that highlights the design, key features and above all positions the car as an “embodiment of sustainable luxury”

The
Concept

A phygital car launch was proposed, to be shot live in an eco-friendly environment and then broadcasted to the target audience, virtually. A co-ordinated sequence of lights and sound was created to amplify the sleek attributes and luxury quotient of the car.

The
Solution

Mercedes Benz EQ was launched using Hybrid Digital Solutions from Shobiz. The event was conducted on-ground following social distancing protocols and live streamed to the media, potential buyers and fans. Keeping sustainability at the heart of the launch, the entire set up was kept lush green, adorned in plants. A mesmerizing visual sequence was created to reveal the vehicle. Initially kept under partial darkness, each feature of the car was illuminated one by one climaxing into a grand and electrifying unveiling, creating a special spot for Mercedes in the premium electric car segment.

CLIENT SPEAK

"Shobiz was our event partner for managing the launch event of the new electric vehicle - EQC, we worked with team Shobiz to execute a well-managed and coordinated hybrid on-ground launch experience"

SONAL BHARDWAJ
Mercedes-Benz India Pvt Ltd