Nissan's latest Intelligent SUV entrant – The Nissan Kicks – was all about Technology and Innovation. We needed to play it up in a truly experiential media unveil which would highlight the key features of the car in real-time
Bringing alive Nissan's vision of Intelligent Mobility, we used immersive projection mapping to exhibit content and facilitate a live interaction with the vehicle. This was accompanied with a 3-minute real-time demo where the audience could preview all the Intelligent features of the Nissan Kicks.
Spanning 2 days, a team of ten experienced professionals worked tirelessly to curate a one-of- its kind technology driven experience. 18 projectors were installed to reflect a seamless immersive projection surface, which brought to life the Intelligent Mobility features of the SUV. While the presenter spoke about the car, the projection display showcased what the SUV could do and how it would perform alongside in real-time giving the audience a firsthand experience of it all. The team installed 18 projectors to cover the entire canvas, such that the projection would appear end-to-end with no white space.