Conduct a virtual event to celebrate the 60th Diamond anniversary and Annual Convention of The Philippine Academy of Family Physicians.


A three-dimensional virtual platform was developed for the event to highlight the three mains R's of the convention Resilient, Relevant, Radiant.


Shobiz Digital partnered with Havas Ortega to execute a seamless event. A 360-degree virtual replica of the Borocay Island was used as the online event venue with different touch points resonating with the 3 main R's of the Convention. 6 sessions were run in parallel to cater to different target audience, divided into the plenary and conferment areas. 100 scientific modules were uploaded on the platform. Features like security, private access and great exposure attracted 35 sponsor booths. 150 renowned doctors from across the globe provided insights on a wide range of medical topics. Nearly 30+ moderated live Q&A sessions were conducted to further encourage knowledge sharing and interactivity. The conference received an overwhelming response from 10,000 doctors in a span of 5 days.


"As this was the 60th year for PAFP we wanted our delegates to remember something from this event and this is the first time our society has engaged in a virtual kind of convention, since this is new to us we decided to partner with someone who is a pioneer in the arena of creating such kind of events and this is precisely the main reason why we partnered with Shobiz Havas. One of the exceptional feedbacks of this partnership what we received from our delegates themselves was that the platform was very engaging, easy to manage and navigate. With these qualities and feedback, we are truly grateful to Shobiz Havas for their effective and gratifying service."

M.D. Vice President, PAFP, Over-All Organizing Chair