The
Brief

To promote Australia as a preferred business and leisure destination amongst Indian travelers in light of the ICC Women's World Cup in 2020.

The
Concept

We planned to host the event in the picturesque city of Kochi, aiming to provide the travel trade with a holistic experience that could be picturesque, experiential as well as provide the ideal platform to exchange intel and information on Australia as a preferred destination.

The
Solution

Backed with a vision to create a unique experience for delegates, we crafted an extensive layout that met Tourism Australia's objective. Our set up mimicked an exhibition, which showcased different states (one booth for every state) and their offerings. Break out rooms were set up to host seminars on detailed topics. We created unique brand installations and set them up all across the venue to enhance brand recall. The main highlight of the event was the team building activities that created a synergy between Australian representatives with Indian travel agents.

"Team Shobiz has once again helped Tourism Australia raise the bar of its annual flagship trade event. Through superior execution, and attention to every detail, the team has exceeded the expectations of the participating delegates from the Australian as well as the Indian travel industry. The set-up of the booths, seamless travel arrangements, team building activity, and networking events, were all executed to perfection. We are grateful to team Shobiz for their sincere efforts and passion towards delivering yet another successful event for us"

Nishant Kashikar
Country Manager, India & Gulf
Tourism Australia