The
Brief

To take customers on a seamless customer journey where they get a firsthand experience of VMware's latest innovations, insights and achievements. All on one unified platform.

The
Concept

Bring alive the theme – Make Your Mark – by crafting a larger than life property, amplified with tons of technology and immersive content

The
Solution

Backed by the will of Lions and a roaring momentum, we set out to outdo our last year's successful delivery of vForum 2018 once again. This year too, we managed to craft a larger than life vForum platform , amplified with tons of technology and immersive content that enhanced the delegate journey throughout the event. To 'Make our Mark' in a big way, we ensured all event touchpoints were unique and widely engaging. We curated a gargantuan stage so that presentations could be viewed by a large number of attendees. Our Solution Zone and Cloud City set up showcased real-time demos of our advanced suite of VMware solutions and Cloud Portfolio.

An event of this stature isn't ever complete without tons of excitement and engagement and we made sure of it. Lifesize Transformer Robots walked the hallways taking selfies with delegates. Attendees gave it their best shot to lift Thor's hammer, while many delegates were seen playing games of Foosball and Air Hockey at the out-of-the-box Kubernetes setup we put together. The vForum 2019 India Mobile App digitised the entire customer experience with tons of engaging features like Leaderboard, Session Polls, Conversation and e-kit, garnering loads of traction.

"In a marketplace of do-ers, shobiz stands out as an experiential agency that thinks for the brand. Over the years, shobiz has delivered incremental and exponential value for VMware and its customers through innovative solutions which are rooted in the value proposition that VMware offers its customers."

DEV KUMAR PRABHU
DIRECTOR – MARKETING
VMWARE SOFTWARE INDIA