CREATING MEANINGFUL
EXPERIENCES
SINCE 4 DECADES
No matter the era, our approach has remained the same, telling brand stories in an impactful fashion. We’ve always challenged the conventional, pushed limits and set benchmarks in every format –
#On Ground, #Virtual and #Hybrid.

#ONGROUND

Onground Event

#VIRTUAL

Virtual Event

#HYBRID

Hybrid Event
STAYING TRUE
TO INNOVATION
We remained relentless throughout the pandemic, re-skilling ourselves and setting up an in-house digital studios to deliver brand experiences in an impeccable manner. While digital events are keeping up the pace, physical events are making a comeback. These are exciting parallels for the experiential universe, and we are on top of our game.

WHO WE ARE

We’re India’s 1st truly experiential agency driven by creativity, innovation & excellence. With broad spectrum expertise, we have enabled clients across sectors tell their stories, in unimaginable ways.

LEGACY

Our founder Mr. Rehmatali Tobaccowala was a pioneer who paved the way for corporate events in the country through envisioning India’s 1st ever product launch event in 1974 for Unilever brand Rexona. His remarkable journey began in 1945, during the course of which he established himself as the foremost producer of sets & staging for weddings and theatre.

“If it can be done, it will be done.
 If it is to be done, do it well.”


These eternal words of our founder have stood us in good stead. We stay true to his contagious passion for innovation and unwavering commitment to quality.
Sir Rehmatali Tobaccowala

HAVAS x VIVENDI

Today, as an integral component of the World’s Largest Global Communications Group, we’re proud to be able to offer our clients integrated, experiential and wholly impactful brand solutions.

TEAM

220+ Professionals.
A group of passionate individuals with an admirable commitment to imagination and innovation.
Team

LEADERSHIP

Driven by a group of experienced and inspiring leaders.

TEJPAL SINGH PATPATIA

Chief Operating Officer

Tejpal has been integral to SHOBIZ’s progress in terms of systems and processes since the past 25 years. A perfectionist by nature, he has been pivotal in ensuring that, as an organization, SHOBIZ seamlessly progresses into a full – blown experiential agency with internal bandwidth and capabilities to offer turnkey solutions.

As Chief Operating Officer, he fronts organizational streamlining. With a penchant for perfection, Tejpal has a cheerful persona with a unique never say never attitude towards resolving obstacles and attaining impossible tasks.

SHOBIZ has gone from strength to strength over the past three decades, and Tejpal has been a lynchpin in our evolution.

Tejpal Singh Patpatia

SUBIR MAJUMDAR

Chief Creative Officer

Subir is a master when it comes to translating a brand’s vision into tangible experiences. A qualified architect, he brought a fresh mindset and new dimension in terms of creative approach, when he joined us over 25 years ago.

He single – handedly built our creative studio into what it is today – an exciting, buzzing pool of people doing path breaking work. Over the years he has donned many hats and amongst them what stands out was how he transformed the automobile segment from a mere speck within our universe into one of the key highlights of our portfolio.

Outside of work, Subir is a keen philatelist and also dabbles in coins of a bygone era.

Subir Majumdar

RAJESH SINGH

Executive Vice President - Strategic Business Unit

Rajesh is the torchbearer of innovation within SHOBIZ. Constantly exploring the landscape of experiential technologies and methodologies, he’s one to address creative challenges with path breaking solutions. A stickler for details, Rajesh has ensured flawless execution of several large – scale, highly innovatove solutions for some of our most prestigious clients.

Rajesh plays a crucial role across the event’s lifecycle, traversing strategy, planning and management. He has been pivotal to our lasting relationships with SAP, Accenture, OnePlus and Tata.

A quintessential nature – lover, whenever he has time on hand, he travels to different sanctuaries, further nurturing this bond.

Rajesh Singh

SONY ADVANI PARIKH

Senior Vice President - Strategic Business Unit

Sony brings with her 2 decades of diverse experiences across the spectrum of domestic, international corporate events and live televised shows. She has spearheaded and directed some of India’s largest opening & closing ceremony events.

She is relentless, persuasive, empathetic and a strong believer of gender equality. If it wasn’t for the experiential industry she would have liked to be a lawyer or a radio jockey.

Among her other interests she likes playing scrabble, reading, traveling, dancing and journaling. When she is not working she spends time with her twin daughters who she believes are her raison d’etre and her greatest superpower.

Sony Advani Parikh

AMRITA SAWHNEY

Vice President - Strategic Business Unit

Amrita is the newest addition to our senior leadership team at SHOBIZ. With two decades of relevant and diverse experience, she is at the helm of our Bangalore office. Her most prominent skills lie in transforming ideas into reality.

A strong believer in karma, she has a go – getter attitude. She believes in leading by inspiration, not intimidation. “Wherever you go, go with all your heart.” – this is her mantra when it comes to work.

Apart from work, Amrita is a voracious reader and a keen lover of antiques. Her inclination towards antiques and vintage style led her to developing a passion for Interior Design, as a result of which she continues to create spaces that surround her everyday life.

Amrita Sawhney

PRAVIN MAHAJAN

Senior Vice President - Strategic Business Unit

Pravin’s journey at SHOBIZ is testament to his dedication and commitment. Joining us over 20 years ago, in 1999, as a production executive, he has graduated to being a SVP today, through sheer force of determination to succeed.

He has driven impactful brand experiences for clients across sectors, but one that undoubtedly stands out is Hindustan Unilever – our founder’s 1st corporate client. Pravin has adeptly honed & built upon this priceless and historic association with HUL, as a result of which, the consumer goods giant has gone onto become our oldest and most celebrated client.

Apart from being passionate about motorbikes, Pravin is a farming enthusiast with a bent for social entreprenurship.

Pravin Mahajan

SIDHANT SAXENA

Senior Vice President - Strategic Business Unit

Sidhant has been an integral part of SHOBIZ over the past decade and a half. Kicking off his journey with us within operations, he gained first – hand, comprehensive knowledge of the work that goes into producing an experience, before progressing to client servicing, and eventually becoming an adept leader of a strategic business unit.

An astute helmsman, Sidhant is responsible for growing and transforming our Delhi branch from a small scale satellite office into a high-performance asset. Having an aptitude for large format experiences, Sidhant and his troops have delivered benchmark – setting experience for our leading clients.

Known for his unwavering focus and methodical approach, he maintains an inner zen through chanting and his Buddhist practice.

Sidhant Saxena

CHETAN HANDA

Vice President Operations

Having had a two decades long career within operations, Chetan has a natural knack and deep rooted skillset in translating innovative concepts into on-ground realities. Having joined us 13 years ago, Chetan has grown into the go-to person for operations-related matters. He is SHOBIZ’s designated man-frida whenever obstacles get in the way of attaining something ground-breakin.

A natural collaborator, he knits together the right details from different stakeholders of the project and strategically approaches task at hand.

Whenever he isn't caught in the midst of bringing visions to life, he's off on an adventure to unexplored destinations with his family.

Chetan Handa

PERCY POONEGAR

Chief Financial Officer

Percy joined SHOBIZ three years ago, in 2019, but despite being onboard for just a short span of time, he has been instrumental in streamlining the organization and mitigating risks.

With three decades of experience in managing finance, he has a diverse background stretching across the entire gamut of functions such as legal, human resources, admin and IT, having also played the role of Chief Administrative Officer in the past.

When not crunching numbers, Percy derives pleasure from reading, debating, traveling and watching films.

Percy Poonegar

SAMEER TOBACCOWALA

Chief Executive Officer

Sameer has been the driving force behind SHOBIZ since 1990. His admirable vision & incredible commitment have helped transform SHOBIZ into India’s Premier Experiential Communications Agency.

With a tireless thirst for setting new benchmarks in all things experiential, he has always led from the front, keeping the troops inspired and committed to raising the bar.

Sameer’s mantra is simple : “Don’t Play the Game. Be the Game Changer.” His zest for innovation make him the perfect embodiment of everything SHOBIZ stands for.

Sameer Tobaccowala

WHAT WE DO

Our capabilities are focused on all things experiential. whichever platform, whatever medium, we have the expertise to help brands communicate effectively with audiences.

We offer a useful mix of services for brands to not only help tell their stories impactfully, but also to ensure they make an impact on an ideal audience.

RELATIONSHIPS

During our journey of 40 years, we’ve built lasting relationships with various brands. We take immense pride in functioning as storytellers in the sphere of experiential for these globally admired brands.
HUL

47+

Years
TATA

25+

Years
Ford

25+

Years
Mercedes Benz

24+

Years
SAP

17+

Years
VMware

12+

Years

REACH

Our pioneering legacy & relentless innovation have enabled us to expand our footprint far and wide, not only across a variety of sectors and brands within India, but also to various eminent brands across the globe.

Samsung

Porto & Rome
Cisco - Bangkok

Cognizant

Dubai
Cognizant - Dubai

EMC Forum

Singapore, Bangkok, Hanoi, Ho Chi Minh City, Jakarta, Manila, Mumbai
EMC Forum - Singapore

Glenmark

Kuala Lumpur
Glenmark - Kuala Lumpur

Greenlam

Baku
Greenlam - Baku

HDS

Dubai
HDS - Dubai

Mercedes Benz

Sri Lanka
Mercedes Benz - sri lanka

SAP World Tour

Dubai, Oman, Qatar, Saudi Arabia
SAP World Tour

SAS

Singapore & Macau
SAS - Singapore

EXPERTISE

  • BRAND STRATEGY
    & CONTENT
  • Experience
    Design
  • Audience
    Acquisition
    & Database
    Management
  • Digital & Virtual
    Experiences
  • Project Management

EXPERIENCES

#ONGROUND

Onground Event

#VIRTUAL

Virtual Event

#HYBRID

Hybrid Event

SHOBIZ X EXPERIENTIAL

We’ve created experiences that have gone onto set new benchmarks in experiential. Together, these projects are the perfect sum of our capabilities.
Dell Quality Connect
HDFC Bank
Mercedes Benz
Nissan
OnePlus
PAFP
Skoda
Ultratech
Unilever
VIVO V20
vForum

BUZZ

CAREERS

A Workplace without imagination and passion, is like Netflix without Popcorn, Amazon without Prime, and Starbucks without Frappuccino. If you get what we’re saying then you’ve come to the right place.

Send in your resume to: careers@shobizhavas.com