Shobiz Creative Corner

INFLUENCER is no new term by now, especially if you’re in the digital space, but the term…

Experiential marketing has established itself to be more than just a trendy buzzword. It’s here to stay…

Strong brands are created through the delivery of consistent, relevant and distinctive messaging, imagery and experiences to…

Pop-ups, brightly coloured billboards, yelling salespeople; All this is background noise to Millennials, and any attempt to…

The importance of employee engagement cannot be overstated. Companies have noticed that employee engagement has proven to…

We caught up with Sidhant Saxena, Vice President, Shobiz to discuss how to manage Large Scale Events…

Technology knows no limits! Take the example of organizing a huge, multiple conference event. Earlier, you would…

You’ve heard about it. Most of us know about Bitcoins and other emerging cryptocurrencies. Luckily, the bitcoins…

Creating a marketing drive that goes “Viral” is the goal of every marketer. Since accomplishing this feat…

What makes the event industry worth is simple: the people. The gathering of professionals to share knowledge…