Everything you Should Know about ‘Thought Leadership’
The term Thought Leadership was first adopted in 1994 by Joel Kurtzman, the editor-in-chief of Strategy &…
Communication
Why Hiring An Experiential Communications Agency will be the best thing you do for your brand — an interview with Tejpal Singh Patpatia – chief operating officer, Shobiz
Experiential events have the power to reach out to thousands of people, create an exciting buzz around…
An afterthought 25 years later: ‘Oh what a journey!’ & ‘WTF was I thinking’
What is an experience, if not unforgettable? And when I say ‘unforgettable’ I don’t simply mean the…